World Massage Festival

World Massage Festival is a 5 day event being held from 1st to 5th August 2021 at the The Rio in Las Vegas, USA. This event showcases products like innovative and cutting edge products related to the massage industry and more etc. in the Cosmetics and Beauty Products, Ayurvedic & Herbal industries.


About Organisers

Mike Hinkle and Cindy Michaels started the World Massage Festival in 2006 when AMTA asked members to come up with some ideas to help bring attention about massage to the general public for Massage Therapy Awareness Week. Mike studied the profession and realized we were not recognizing our own, we were charging a wide range of prices to get the same education and he decided to create some options. To recognize our own, he created, “The Massage Therapy Hall of Fame”.

Mike Hinkle
Mike Hinkle

To draw people to such an event, he created “The World Massage Festival”. It is an annual event that travels around the country. Mike set the following Mission Statement for the Festival: To honor those who built the bridges for our profession, to educate the general public about massage, to educate therapists about different types of massage and to have fun.

“We are not an association…it’s just the two of us (and fabulous volunteers) … and we don’t have deep pockets and professional staff to execute the Festival each year. When we sign a contract for a location, we go into that contract knowing, on faith, that we will register enough therapists to pay for the event….taking it on, as the saying goes, “a wing and a prayer”. Our wonderful friends and supporters who generously volunteer their time and talent each year make it all possible. They arrive on location early, on their own nickel, to help with whatever we need them to do and without them, our task would be truly daunting.

Our goal is to provide all therapists with an opportunity to study with the leaders of the massage industry at a cost that is affordable. We believe every massage therapist should be able to learn from the masters and we do our best to make it happen. The World Massage Festival tries our best to steer clear of politics. In fact, Festival, for some, is a retreat FROM the politics of the profession. Therapists find it refreshing that we are the only massage convention that avoids politics. A chance for them to learn from the best in a pleasant, casual environment with no judgments being made about anything.


All classes at the World Massage Festival that are for credit hours, are NCBTMB-approved, unless specifically noted in the class description and on the schedule. Most States accept NCBTMB-approved credits, but check with your state board if you are not sure. You will receive a certificate for each class from the instructors, usually at the end of the class. For insurance and liability reasons, ONLY LICENSED MASSAGE THERAPISTS ARE PERMITTED TO TAKE HANDS-ON CLASSES.

Most of the hands-on classes will require a massage table. If you are DRIVING in to the Festival, please DO bring a massage table with you!
When we are in Las Vegas, this is ESPECIALLY IMPORTANT as so many will fly in and not be able to bring a table.

Many of our classes will fill up and close quickly. Do not wait until the last minute to register to be sure that you get the classes you want!!!!


August 1-5, 2021
Planet Hollywood
Las Vegas, Nevada

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